A regional multi-line insurance company had been using the same reinsurance broker for over ten years. The original producing broker had been replaced on the account and the servicing broker had changed twice over the past four years. The level of attention and service received by the account had steadily declined and management was dissatisfied. Atlantic had developed a relationship with the management team and ultimately earned the opportunity to compete for the reinsurance program. The broker team at Atlantic brought in creative structure ideas and proposed an aggressive marketing plan to improve the terms and conditions. It also introduced an opportunity for the company to work with an MGA to produce business in a geographic area not currently being utilized.